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The Target Market
Understanding the Target Market
Determining Your Target Market
Appealing to Your Target Market
Promoting in a Recession
Spreading the Word Around
Advertising Your Business
How Public Relations Work
Word-of-mouth Marketing
Using Direct Marketing
Media Releases
Radio Advertising
Print Advertising
Trade Shows
Classified Advertisements
Sending Postcards
Using Online Promotion
Email Marketing
Paying for Sales Leads
Search Engine Optimization
Link Exchanges
Banner Advertising
E-mail Signature
Feedback and Testimonials
Discounts and Free Giveaways
Using the Domain Name
Affiliate Programs
Email Autoresponders
Giveaways
Social Media Marketing;
Using Merchandising Materials
Pay Per Click (PPC) Advertising
Articles
Webrings
Ezine Advertising;
Newsletters
Promoting Tips
Tips to Effectively Promote
 

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Using Merchandising Materials

The best way of getting people to remember you, your business name and the products you sell is by making sure that you get as much exposure as possible amongst your prospective customers.

One of the most powerful ways of doing this is by including the business name, logo and website URL on all the office stationery.

When the name of your company and website is seen again and again by people, they are more likely to remember it. Put your website address and product names on your letterheads, business cards, brochures and so on.

Here is a list of things you could add your business details to:

  • Letterheads
  • Business cards
  • Brochures and Flyers
  • Merchandise bags
  • Catalogs
  • Packaging
  • Your Invoices and Receipts.

 

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